Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The LEGO Imagine Ad Campaign Blends in With its Surroundings

 - Jul 29, 2011
References: blackbulbcreations.blogspot & psfk
When ad campaigns, like the LEGO Imagine, interact with their surroundings in some way, they becomes even more meaningful to the people they are talking to. Those who come across them walk away knowing that a lot of thought and effort was put behind these particular campaigns. The same goes for this featured featured LEGO Imagine advert.

Commissioned by Ogilvy, the LEGO Imagine ad campaign was designed by professional LEGO artist Nicholas Foo. Installed at specific bus stop sites around Singapore, they blend into their environment so realistically, passersby would probably have to look twice before realizing the LEGO Imagine campaign pieces are actually murals.

These LEGO Imagine murals even won a Silver Outdoor Lion at the Cannes International Festival of Creativity.