This creative print ad from the Bold Ogilvy certainly gets its message across in a very creative way. Their slogan reads “Please Clean Up After Your Dog” and features a ballerina, an Shaolin monk and a citizen all stepping on poop. Admittedly, this is a huge problem especially for city dwellers.
As a dog owner, it's important to always keep track of your furry friends and make sure you clean up after them. This may not be the easiest task in the world -- I know from personal experience. However, these ads get the point across that no one wants to step on dog feces. It doesn’t matter who you are, whether you are a Shaolin monk or a ballerina, stepping on poop is not pleasant.
What's Driving This Trend
- Creative Print Ads
- Opportunity for innovative and attention-grabbing advertising campaigns using print media.
- Promoting Responsible Pet Ownership
- Disruptive innovation opportunity to develop new services or products that encourage dog owners to clean up after their pets.
- Addressing Urban Dog Waste Management
- Potential for disruptive innovation in creating efficient and eco-friendly solutions for managing dog waste in cities.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies and marketers to explore creative approaches in print ads to effectively convey messages.
- Pet Care
- Disruptive innovation opportunity for pet care industry to develop products and services that promote responsible pet ownership and address waste management.
- Environmental Services
- Opportunity for environmental service providers to innovate in the field of urban waste management, specifically targeting dog waste.
