The Xanlite print campaign questions viewers about their usage of unnecessary energy when it comes to regular light bulbs. The print campaign was put together by advertising agency Ogilvy and Mather of Paris, France where they have punctuated this idea with several clever drawings.
The campaign is comprised of humorous situations that show a useless misuse of energy, like teaching a hermit crab the alphabet or having the grim reaper wheeling a dying man to the fortune teller.
The tagline then reads, “Why waste energy? LED technology bulbs : same light, 95% less electricity.”