This new PSA by MTV Switch takes an unusual approach at promoting water conservation by encouraging people to urinate in public.
Come to think of it, describing the approach as "unusual" might be a bit of an understatement.
The PSA, which is entitled "Slash," consists of a montage of people urinating in public places set to the track "Miserere Mei" composed by Bouwe Dykstra. The ad ends with a messaging asking you to save water by flushing less.
The spot was created by Ogilvy Advertising London. It will run online and in cinemas across Europe. The unorthodox PSA spot is deemed unsuitable to the American public's taste.