Daunting Global Dictators

The Intimidating International Society of Human Rights Ads

These hilarious International Society of Human Rights ads present the North Korean leader Kim Jong-Il and other leaders being horrified by a computer mouse.

Also featuring a frightened Robert Mugabe and Muammar Gaddafi, these International Society of Human Rights ads by Ogilvy Germany demonstrate the powerful source that oppressed citizens can turn to when their governments don't act in their best interest: the Internet.

Human Rights Advertising
The creative and humorous approach of the International Society of Human Rights ads is disrupting the traditional somber and serious approach of human rights advertising.
Internet as a Source of Opposition
The ads show how the internet can be a powerful source of opposition against oppressive regimes, disrupting traditional methods of opposition and resistance.
Satire as a Form of Activism
The satire used in the ads demonstrates the power of humor as a form of activism, disrupting the traditional serious and solemn tone of activism and protest.

Industries Being Reshaped

Advertising
The International Society of Human Rights ads showcase the potential of creative and humorous advertising in highlighting important global issues and sparking social change.
Human Rights Advocacy
The ads demonstrate the power and importance of human rights advocacy, disrupting the traditional view of advocacy as a serious and solemn endeavor.
Internet Activism
The ads demonstrate the potential of the internet as a platform for activism and opposition, disrupting traditional methods of opposition and resistance to oppressive regimes.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 60%
Freshness 8%

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