Some of the most instantly sensational advertisements feature well-known faces, like these Bookdealers Biographies ads do. Not only do these ads feature familiar faces, but they also take it one step further by featuring individuals who have had epic impacts on the world, such as Marilyn Monroe, Muhammad Ali, Albert Einstein and Martin Luther King.
These Bookdealers Biographies ads were created by advertising agency Ogilvy, which is situated in Johannesburg, South Africa. The creative directors behind the campaign, Fran Luckin, Bridget Johnson and Mike Martin, helped to ensure that these ads convey the brilliance of Bookdealers Biographies.
The four Bookdealers Biographies ads that were published in May 2011 all follow a common pattern, where the star's eyes are cut out and replaced with new ones. This can be interpreted as the advertiser's way of stressing the seamless nature of their must-read biographies.
Key Themes Behind This Trend
- Celebrity Memoirs
- The trend of publishing memoirs by famous celebrities creates an opportunity for book dealers to market the must-read biographies and draw attention to the seamless nature of the books.
- Eye-catching Advertisements
- The trend of creating memorable and relatable ads featuring famous stars creates an opportunity for advertising agencies to convey the brilliance of products and services in a creative way.
- Cut-out Visuals
- The trend of using cut-out visuals in ads creates an opportunity for designers and advertisers to showcase their creativity and draw attention to specific features of products or services.
Where This Applies
- Publishing
- Publishers can take advantage of the trend of celebrity memoirs and promote their must-read biographies to a wider audience.
- Advertising
- Advertising agencies can leverage the trend of relatable ads featuring famous stars to create memorable ad campaigns that showcase the brilliance of products and services.
- Design
- Designers can explore the trend of cut-out visuals in ads to showcase their creativity and create visually appealing designs that draw attention to specific features of products or services.
