Afraid of heights? Steer clear of this swimming pool then. It is actually an underwater billboard display created for HSBC. The Indian ad agency, Ogilvy & Mather Mumbai took an aerial photo of New York City and stuck it to the bottom of the pool. The splishy, splashy waves produces a 3-D effect of a very wet metropolis.
Implications - Advertising agencies have always used billboards to reach potential consumers, but the recession has required that these agencies use more innovative ways to convey a marketing message. By placing billboardlike ads in unexpected places -- in this example, at the bottom of a pool -- agencies can capitalize on the element of surprise and create memorable campaigns.