HSBC UK has partnered with EXCEL ESPORTS, a British esports organization, to become the esports organization’s official financial partner and financial health provider by educating fans about financial literacy. The partnership will work on financial education projects to support young people and teach them to develop financial skills to manage their money better. The partnership was announced on March 16, 2023.
EXCEL ESPORTS is a British esports organization with active rosters in League of Legends, Fortnite Battle Royale, and Valorant. Its main League of Legends division is one of ten teams competing in the League of Legends European Championship (LEC), the top level of professional League of Legends in Europe. The organization was founded in 2014 by brothers Joel and Kieran-Holmes Darby and set out to become a British esports powerhouse.
This partnership further cements EXCEL ESPORTS' influence over the esports scene in the United Kingdom.
Image Credit: HSBC UK, EXCEL ESPORTS
Key Themes Behind This Trend
- Financial Esports Education
- Partnerships between financial institutions and esports organizations to educate fans about financial literacy and skills to manage money better.
- Youth Financial Literacy
- Partnerships that teach young people financial skills and provide access to financial education.
- Esports Sponsorship
- Partnerships between non-esports companies and esports organizations to further establish their influence in the industry.
Where This Applies
- Banking
- Financial institutions partnering with esports organizations to provide financial education and establish new customer bases.
- Education
- Educational institutions and organizations partnering with esports organizations to provide financial literacy education and skills training.
- Marketing
- Non-esports companies partnering with esports organizations to sponsor events and tournaments, and to capture the youth market
