I’ve never thought about it until I stumbled upon these ‘Find Your Book’ images by the photo manipulation studio Salamagica, but what types of books would your favorite fictional characters read?
These ‘Find Your Book’ images were made for a campaign by Ogilvy & Mather and the results, as I’ve come to expect from Salamagica, are breathtaking. Pictured in this gallery are Alice from the Wonderland series reading ‘LSD’ by Timothy Leary, Little Red Riding Hood reading ‘Steppenwolf’ by Hermann Hesse, and Gregor Samsa of Metamorphosis fame reading ‘One Hundred Years of Solitude’ by Gabriel García Márquez.
Implications - Consumers enjoy surrealistic imagery as it offers them an escapist experience. Corporations that are able to offer consumers a similar experience are likely to generate lots of revenue as the general public continues to recover from the economic recession and the demand for diversions is at an all-time high.