The 'Syphilis Sucks' Campaign Approaches Awareness from a Different Angle

 - Sep 13, 2010
References: luvi-ogilvy & adsoftheworld
Though the fear of STIs has been instilled in many of us since middle school health class, the 'Syphilis Sucks' Campaign targets the few who are still not careful enough. Be sure not to miss the integral pun that highlights the crucial focus of the campaign.

The transmission of the disease has been all over the media for the past few years, trying to encourage protected sex for those who believe they are impervious to it. This video, printed ad and clever candy handout for the 'Syphilis Sucks' Campaign are a joint tactic developed by the Luvi-Ogilvy Ad agency.