As good as it might be that drivers will have to make less and less stops to the gas station thanks to more eco-friendly and economical vehicles, the Chery QQ ad campaign shows the flip side of this script. While drivers might be living happier, healthier and even wealthier lives, these once necessary gas stations will become lonely with neglect.
Conceived and executed by Asunción-based ad agencies Nasta and Ogilvy, the Chery QQ ad campaign may tug on heartstrings, but this mourning period will soon come to an end as it always does. As much as illustrator Edgar Arce was able to imbue some personality into this gas pump, the Chery QQ ad campaign really does just signal the end of an era. It is, however, interesting to see the Chery QQ ad campaign focus on nostalgia rather than the excitement of the future.