Sherry Kwon Campaign Turns the Tango Into the Horizontal Mambo

 - Feb 14, 2009
References: adsoftheworld
This ad for the Sherry Kwon Dance Sports School gives new meaning to dirty dancing. I love the how-to manual feel of the dance lesson, beginning with the couple fully clothed and then nearly nude by the last step. I am sure there will be plenty of men signing up for these tango lessons. Come to think of it, now we know why "Dancing with the Stars" is so popular!

The ad was created by advertising agency Diamond Ogilvy, Seoul, Korea with creative direction by Jaehyuk Jang, Changyun Baek and Hyoyeon Kim. The copy was written by Eugene Park and Ron Thomson.