These Polly Pocket Ogilvy ads present the toy as a small and lovable doll. Using the idea of the doll as miniscule enough for dolls themselves, the ads use the appeal of having something miniature and personal just for yourself.
In the Polly Pocket Ogilvy ads, the doll is shown in relation to another doll's hand. Polly Pocket is significantly smaller than the hand, making her look like the smallest doll in the world. She seems small enough to be played with by other dolls!
The Polly Pocket Ogilvy ads send the brand's message across in a way that works without being too obvious and in your face. With such a lovable doll, there really is no need to try too hard.
The Polly Pocket Ogilvy Ads Use Subtle Details to Show Significance
Leslie Chen — May 25, 2011 — Marketing
References: theinspirationroom & adsoftheworld