The Auckland City Council wanted to do something creative to raise awareness about the importance of pedestrian safety. See, in Auckland city, over 70% of road crashes involve pedestrians crossing main roads.
The city council collaborated with ad agency Ogilvy, New Zealand to create 3D illustrations that warn pedestrians of the dangers of crossing the street carelessly.
Illustrations of snakes, fire & sharks were created by Marc Spijkerbosch with a copy that reads, â€œDon't step into danger.â€
Implications - The talented agency involved with this incredible project was Ogilvy New Zealand. The visionary Creative Directors were Jeremy Taine, Basil Christensen and Damon O'Leary. What a great project.
3D Street Art for Pedestrian Safety
More Stats +/-
Topless Blondes in Danish Road Safety TV Ad Campaign
Stomach-Churning Safety Ads
Elegant Design-Driven Cocktail Tools
Intelligent Satellite Smartphones
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Auckland City Council PSA Gets Creative for Awareness
- By: AymanDec 15, 2008 Updated: Aug 10 2011