Despite the involvement of such public figures as the late Princess Diana, there remain over 100 million undiscovered land mines worldwide. In an effort to bring attention to this huge dilemma, the Swedish advertising and public relations company Ogilvy of Stockholm has developed a project to collect money to combat the battle against undiscovered land mines.
The campaign’s site is This World of Mine, a frightening faux enterprise that offers a plethora of "designer" mines and brags about their apparent 400,000-square-meter warehouse in Shanghai.
This World is Mine boasts the "big success" of their designer mines at Sarajevo Fashion Week. Let’s hope this graphic campaign will increase public awareness of this terrifying madness.
More Stats +/-
Shocking TV Commercials
Miss Landmine Contest
In-App Purse Promotions
Reggae-Inspired Graphic Tees
Laceless Knit Sneakers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.