Controversy has always been a prevalent theme when it comes to promotion of ads, videos or oneself in the public. It gets everyone talking, buzzing and leaves a lasting impression -- regardless of if it's good or bad. The latest example of this is the controversial Lady Gaga 'Alejandro' video that has everyone talking.
Offending people seems to be the direction that a lot of videos have been moving toward. From shocking PETA ads to a banned teen pregnancy PSA video and the controversial Lady Gaga 'Alejandro' video -- there is no stopping the controversy.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 40%
Freshness 8%
