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Flash Mobbing

Choreographed spectacles generate local and global attention on tight budgets

Implications - Flash mobs have become favored attention-grabbers as they not only attract attention from passersby but also generate indefinite publicity when videos are posted and promoted online. Leveraging the power of connection and low-cost of self-promotion lends itself well to the creation of viral, budget-friendly marketing efforts that draw attention locally and globally.
6 Featured, 20 Examples:
301,493 Total Clicks
Date Range:
Jun 09 — Sep 09

Featured Examples

play_circle_filled 21,000 Person Guerrilla Dances
21,000 Person Guerrilla Dances
Oprah Flash Mob Kickoff Party on Chicago's Magnificent Mile
We've seen some innovative guerrilla dances, but the Oprah flash mob has got to be the biggest! A group of 21,000 Oprah fans performed a choreographed dance on Chicago's Magnificent Mile to the song "I… MORE
play_circle_filled Massive Tribute Flash Mobs
Massive Tribute Flash Mobs
12,000 Fans in Mexico City Celebrate Michael Jackson's Birthday
August 29th would have marked Michael Jackson’s 51st birthday and fans all over the world paid homage to the King of Pop in celebration. Mexico City held a massive flash mob that attracted more than… MORE
Impromptu 90s Traffic Dances
Impromptu 90s Traffic Dances
The Hammer Pants Flash Mob Strikes Santa Monica Blvd
If you missed the Hammer Pants Flash Mob in an LA clothing store earlier this month, you're in luck, because another baggy-gold-pants-wearing crew just invaded urban California, and the second video is… MORE
play_circle_filled Commemorative Flash Mobs
Commemorative Flash Mobs
Michael Jackson Fans Gather in SF to Dance the Night Away
The world is still reeling from the news of Michael Jackson's death, but San Francisco fans commemorated the Gloved One's passing in a way that would make him proud: They gathered for an impromptu dance… MORE
Hammer Pants Flash Mobs
Hammer Pants Flash Mobs
LA Store is Rushed by Dancers in Golden Pants
Some unsuspecting skinny jeans-buying shoppers were stunned when they were flash mobbed by a horde in golden Hammer Pants. The crowd ran into the trendy Sunset Boulevard store and began dancing to “U Can’t… MORE
play_circle_filled Ceremonial Guerrilla Dance
Ceremonial Guerrilla Dance
Flash Mob Michael Jackson Tributes in Stockholm, Sweden
What better way than with a flash mob Michael Jackson tribute to celebrate the King of Pop? The video above is footage from Sergels Torg and the Central Station in Stockholm, Sweden from a few days ago… MORE

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play_circle_filled Viral Tribute Remixes
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