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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Love-Hateness

Using controversial branding to risk intense aversion for loyal followings

Implications - Polarizing personalities in the media will appeal greatly to some, generating a strong loyal following, while greatly repelling others. For those willing to risk generating negative press in exchange for exposure, attaching a polarizing spokesperson, slogan or imagery to a brand is a surefire way to get attention.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 33 Examples:
1,426,676 Total Clicks
Date Range:
Sep 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filled Kanye vs Ashton High Five Battle
Kanye vs Ashton High Five Battle
EXPLOITING CHAOS Stunt
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square.  The “Kanye vs Ashton”... MORE
play_circle_filled Viral Rapper Spoofs
Viral Rapper Spoofs
Kanye West Interruption Parodies Get Funnier Everytime You See Them
Kanye West has gotten himself into trouble with VMA fiasco (if you don’t know, just YouTube it) and everyone seems to be jumping on the band wagon to make fun of him, and thus the Kanye West Interruption… MORE
Award Crashers
Award Crashers
Kanye West Ruins Taylor Swift VMA Moment
Kanye West crashed the acceptance speech of young country-pop star Taylor Swift, as she received the ‘Best Female Video’ award for “You Belong With Me” at the MTV Video Music Awards (VMA). Kanye West… MORE
Red Carpet Liquor
Red Carpet Liquor
Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
Kanye West has done it again! He has reclaimed his spot as the water cooler hot topic with his award show antics. But there is something you may not have seen—-how Kanye West drank Hennessy Cognac out… MORE
Labyrinth Haircuts
Labyrinth Haircuts
Kanye West's Etch-a-Sketch Mop at the Paper Magazine Gala
Hand in hand with girlfriend Amber Rose, Kanye West attended the Paper 25th Anniversary Gala with what looked like an Etch-a-Sketch design on his head.  Absolutely fun to look at (if not to copy), Kanye… MORE
Cloned Kanye Cubs
Cloned Kanye Cubs
Takashi Murakami and Kanye West Collaborate in New Exhibition
The latest Takashi Murkami exhibition “Takashi Murakami Paints Self-Portraits” opens at the Emmanuel Perrotin Gallery in Paris on September 15th, 2009. “Kanye Bear,” a collaborative effort between Takashi… MORE
Kanye-Fied Websites
Kanye-Fied Websites
Disrespect Any Site With the Help of the Kanye West Function
Yes, Kanye West went down at in history at the VMAs this year when he interrupted Taylor Swift’s acceptance speech to proclaim that Beyonce had one of the best videos of all time. What better way to celebrate… MORE
Superstar Short Films
Superstar Short Films
Kanye West and Spike Jonze Reunite For Major Media Project
Kanye West and Spike Jonze are reuniting to create another short film. Tiltled, “We Were Once a Fairy Tale,” this Kanye West and Spike Jonze film is highly anticipated. Both men are giants in their fields… MORE

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Booty-Focused Editorials
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Alien Anime Dolls
Alien Anime Dolls
Medicom Toys Teams with Takashi Murakami for Figurines
Contra-Warholian Art
Contra-Warholian Art
Murakami Turns Artwork Into Everyday Objects
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EXPLOITING CHAOS
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31 Kanyespirations
31 Kanyespirations
From Cool Collaborations to Crazy Kanye West Rants
Rapper Cognac
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
Hip-Hop Perfumers
Hip-Hop Perfumers
Jay-Z to Make New Fragrance for Rihanna and Kanye West
Designer Fashion Anime
Designer Fashion Anime
Louis Vuitton and Takashi Murakami Create ‘Superflat First Love’
Rainbow Monsters
Rainbow Monsters
Murakami, Pharrell and Jacobs Combine for Crazy Sculpture
play_circle_filled Celebrity Advice Books
Celebrity Advice Books
Kanye West Launches “Thank You and You're Welcome”
play_circle_filled Outrageous Award Stunts
Outrageous Award Stunts
Bruno Teabags Eminem With His Bare Butt in a 69 at MTV Movie Awards
play_circle_filled Neurotic Music Videos
Neurotic Music Videos
Kanye West & Rihanna Make ‘Paranoid' Look Sexy
Sunglasses for Blogs
Sunglasses for Blogs
See the Innerwebs Through Kanye West's Shutter Shades
Vibrant Designer Boutiques
Vibrant Designer Boutiques
Takashi Murakami Takes On Louis Vuitton's Omotesando Store
Designer QR Codes
Designer QR Codes
Louis Vuitton & Takashi Murakami Make QR Codes Fashionable
Bootylicious Sneaker Ads
Bootylicious Sneaker Ads
Kanye West Gets Amber Rose Naked For Louis Vuitton
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44 Ways You Can Fake It
Make Like Kanye West On American Idol
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18 Kanye West Branding Lessons
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Tilted Liquor Glasses
Tilted Liquor Glasses
The Inviting Normann Copenhagen Cognac and Rocking Glasses
Japanese Art Retrospectives
Japanese Art Retrospectives
Takashi Murakami Honored at the Guggenheim Museum
play_circle_filled Flaming Red Sneakers
Flaming Red Sneakers
Kanye West's Footwear Release for Louis Vuitton Men
Openly Embracing Nudity
Openly Embracing Nudity
Kanye West, Rachael Ray to Ditch Clothing for Art's Sake
Kanye West Links to Trend Hunter – Bu Yah!
Kanye West Links to Trend Hunter – Bu Yah!
Bu Yah!
Cognac Sneakers
Cognac Sneakers
The Hennessy Celebration Hi-Top
play_circle_filled Paparazzi Bashing
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Kanye West Arrested After Smashing Photographer's Camera
Heartbeat Rhythm
Heartbeat Rhythm
Kanye West's Love Lockdown at 2008 MTV Video Music Awards
Superstar Backtracks
Superstar Backtracks
Kanye West to Perform at VMA
$2,500 Cognac Shots
$2,500 Cognac Shots
Rose Club Serves Louis XIII Black Pearl
ESPY Awards Skits
ESPY Awards Skits
Justin Timberlake Smells David Beckham's Foot
Celebrity Travel Agencies
Celebrity Travel Agencies
Kanye Travel Ventures
$2 Million Cognac
$2 Million Cognac
Henri IV Dudognon Heritage
$200,000 Hennessy Cognac Treasure Chest
$200,000 Hennessy Cognac Treasure Chest
Beauté du Siècle From Russia With Luxury
Kanye West Sells His Head For Ad Space
Kanye West Sells His Head For Ad Space