Category
Fashion
Aromatic Utility
Trend cluster
Category
Brightification
Bold multi-colorism in design points toward a happier society.
5.2
Trend score
Trend
What is the Brightification trend?
Brightification: Bright colors and sunny shades are typically used to evoke excitement, happiness, and a care-free attitude. The embrace of vivid, kaleidoscopic colors may indicate that the general societal mood is lifting and that people are using bold colors to reflect optimism and confidence. Vibrantly-hued innovations are thus becoming more effective than those involving darker, more somber perspectives.
Trend themes
Themes within the Brightification trend
Three behaviours holding the trend together01
Color Psychology
Bold, multi-colorism is indicative of a lifting societal mood, making vivid, kaleidoscopic innovation more effective than darker perspectives. Business professionals can consult research into the psychological association with color, and use color theory to strengthen branding and messaging.
02
Bold Design
Simplistic design offers a relief from excessive patterns, and can appeal more to consumers than an overabundance of designs. Business professionals can leverage bold and atypical graphics to appeal to potential consumer groups.
03
Innovative Color Application
Customization and innovative color application draw in consumer interest in an oversaturated market. Business professionals can incorporate new coloring techniques or offer more opportunities for personalized color choices in products or services.
Industry implications
What the Brightification trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion designers and retailers can experiment with bold colors and innovative color application, and use color psychology to strengthen branding and messaging.
For
Marketing and Advertising
Marketing and advertising agencies can leverage bold and atypical graphics, and draw on color psychology to create eye-catching graphics and messaging.
For
Interior Design
Interior designers can experiment with new coloring techniques and incorporate the use of colored lighting, and draw on color psychology to create unique color schemes that appeal to a wide range of consumers.
Trend signals
Trend signals for Brightification
Trend score 5.2 out of 10, from popularity 64%, activity 86%, freshness 8%.
Popularity64%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brightification trend
12 featured examples from Jun 13 to Sep 25, 2009CategoryFashion
Clashtastic Fashion Colors
Nanette Lepore Spring 2010 Show Was One Giant Color Splash
Fashion designers can explore disruptive innovation by creating collections that combine different patterns and colors to create visually impactful designs.
CategoryFashion
Striking Chromatography
Vibrant Work of Stefano Moro, the Colour Crackerjack
The industry of using photography to showcase fashion and clothing in a visually appealing way.
CategoryFashion
Splashtastic Photography
Fashion Shots Without Fashions by Iain Crawford
Fashion companies can use bold visual marketing techniques to stand out in a saturated market.
CategoryFashion
Vibrantly-Hued Photoshoots
80s-Inspired Neon Fashions in Flair Italia
Fashion brands and designers can capitalize on the 80s-inspired neon fashion trend by creating clothing lines that appeal to consumers seeking vibrant, retro styles.
CategoryFashion
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers.
CategoryArt & Design
Vibrant Illuminated Apartments
A.A. Studio Creates Creatively Coloured Blanche Living Space
Opportunity for interior design companies to focus on creating minimalist and stylish living spaces.
CategoryLifestyle
Color Changing Restaurants
Karim Rashid Designs ‘Switch' With Undulated Walls
The hospitality industry can benefit from integrating color changing decor to enhance customer experience and differentiate their establishments.
CategoryTech
Custom-Colored Consoles
The Colorware Rainbow Reinvention of the PS3 Slim
Demand for customized electronics creates an opportunity for the electronics industry to innovate.
CategoryFashion
Watercolored Wearables
Peter Pilottos Spring 2010 Collection an Experiment In Art
Fashion industry can leverage watercolor techniques to create innovative and artistic designs that appeal to consumers seeking individuality and self expression.
CategoryLife-Stages
DIY Rainbows
Handheld Rainbow Projector Brings Nature's Colorful Wonders Indoors
The toy industry has an opportunity to capitalize on the popularity of educational toys.
CategoryLifestyle
Rainbow Beer
Japan's Abashiri Brewery Isn't Making Normal-Colored Beer
Craft breweries can capitalize on the trend of colored beer by experimenting with unique flavors and colors to attract adventurous beer lovers.
CategoryArt & Design
Paint-Splattered Statues
Christopher Husary Brings Color to the Statue of Liberty
Incorporating bold and saturated colors in home decor, furniture, and accessories for a vibrant and eye-catching aesthetic.
