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Multihued Winged Sneakers

Jeremy Scott Does Technicolor Athletic Gear for Adidas

— September 22, 2009 — Fashion
Hot off the heels of his Spring 2010 show, Jeremy Scott introduced a pair of multi-colored winged sneakers that will be part of his Spring 2010 collaboration line for Adidas.

Jeremy Scott’s fall 09 collection for Adidas Originals by Originals featured multi-colored map dresses, jackets and shorts along with wild animal-printed work out gear.

The winged sneakers which first took flight in silver and black as part of Scott’s first Originals by Originals line have proved a popular commodity, even appearing in a Vogue Italia editorial. If these vibrant sneakers are any indication, Spring 2010 is going to be colorful for both Adidas and Jeremy Scott.
Trend Themes
1. Multicolored Athletic Gear - Opportunity for sports brands to create vibrant and visually striking athletic gear, attracting a fashion-forward consumer base.
2. Designer Collaborations - Collaborations between fashion designers and sports brands yield unique and innovative products that merge style and functionality.
3. Animal Prints and Bright Colors - Rise in popularity of animal prints and vibrant colors in sportswear, reflecting a desire for bold and expressive fashion choices in athletic apparel.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers.
2. Fashion - Fashion industry can explore more designer collaborations with sports brands, creating innovative and stylish athletic gear that caters to the growing demand for fashionable sportswear.
3. Footwear - Footwear industry can tap into the trend of animal prints and bright colors, producing sneakers and athletic shoes that combine trendy design elements with performance features.
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