Category
Lifestyle
Serial Snacking
Trend cluster
Category
Faux
Real
Society's attraction to fakeness reflects an unfading desire for status goods.
4.3
Trend score
Trend
What is the Faux Real trend?
Faux Real: Real and fake are blurring as people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession. Engagement in guessing games points toward the enjoyment of flaunting affordable goods disguised as luxuries. Taking advantage of creative parody in a time of economic uncertainty coaxes cash-strapped consumers to reopen their wallets.
Trend themes
Themes within the Faux Real trend
Three behaviours holding the trend together01
Faux Everything
As people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession, businesses can consider taking advantage of creative parody or materialization of the digital world of technology to offer affordable goods disguised as luxuries or satisfy longing for tangible products and services.
02
Compact Convenience
As individuals look for peace and serenity throughout their busy days, businesses can provide creative products that offer moments of silence and comfort wherever people may be, such as ultra-compact or portable plastic bag alternatives, sofa covers, or lamps that resemble security cameras.
03
Rent-a-Friend
With individuals too busy, exhausted, or socially inept to make friends, businesses can capitalize on this trend by offering companionship, speech-giving, or singing/dancing services for important events at a cost.
Industry implications
What the Faux Real trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories
The fashion industry can offer luxuries or styles that resemble real animal materials or exotic beach-inspired outfits sans the cost of genuine materials.
For
Interior Design and Home Goods
Businesses in this industry can offer distinct design products like perforated homes that blur boundaries between inside and outside or sofa dress covers to transform old pieces of furniture into something modern.
For
Event Planning Services
This industry can also take advantage of the trend towards fakeness by renting out friends, relatives, and colleagues for important events with added features like heartfelt speeches or song and dance numbers for an additional cost.
Trend signals
Trend signals for Faux Real
Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%.
Popularity58%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Faux Real trend
11 featured examples from Jul 8 to Sep 21, 2009CategoryCelebs
Faux Fur Fashion Lines
Rachel Zoe's QVC Line Won't Make PETA Mad
The faux fur and retro-glam fashion trends create opportunities for innovation in sustainable textiles and vintage clothing manufacturing.
CategoryArt & Design
Modernist Faux Victorian Architecture
The Perforated House by Kavellaris Urban Design
The Perforated House's unique design elements can be leveraged to create forward-thinking and visually striking architectural projects.
CategoryMarketing
Fake Landscapes
Helmut Smits Creates a Clear Blue Sky Billboard
The rise of portable landscape billboards presents an opportunity for outdoor advertising companies to provide unique and visually appealing advertising solutions.
CategoryFashion
Faux Hardcore T-Shirts
The Bulletproof Vest Tee Looks Tough But Won't Protect From a Gun
Fashion retailers can tap into the demand for edgy fashion by offering faux hardcore clothing options.
CategoryEco
Fake Wallet Totes
Baggu Bags for the Eco-Friendly Are Ultra Compact
Disruptive innovation opportunity: Create and market sustainable materials for bags and other products to cater to the eco-conscious consumer market.
CategoryFashion
Fake Animal Scarves
Faux Foxy T-Shirt Adds Style Without Killing Critters
Can create new products that serve a growing market segment looking for sustainable alternatives to traditional fur clothing.
CategoryArt & Design
Fake Computers
Marlies Romberg Materializes Technology into ‘Dear Diary 1.0'
Potential to integrate technology into furniture design, such as embedding computers into tables.
CategoryArt & Design
Faux Sofas
Maezm Creates a ‘Sofa-Dress' to Convert Any Chair
The furniture industry has an opportunity to appeal to new buyers and reduce waste by offering modular, customizable coverings that can refresh and extend the life of existing fur…
CategoryArt & Design
Faux Security Camera Lamps
Spoticam Watches You While You Work
Opportunity for integrating smart technology and surveillance features into home security systems.
CategoryBusiness
Paying for Fake Friends
Japan Rent-A-Friend Companionship Comes at a Cost
The personal services industry could benefit from creating a rental service for individuals who are socially isolated and in need of temporary companionship to help improve their…
CategoryFashion
Fake Exotic Fashion Shows
Boy by Band of Outsiders Spring 2010 Heads to the Beach
Disruptive innovation opportunity: Use technology to revolutionize the way fashion events and exhibitions are organized and presented.
