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Faux Real

Society's attraction to fakeness reflects an unfading desire for status goods

Implications - Real and fake are blurring as people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession. Engagement in guessing games points toward the enjoyment of flaunting affordable goods disguised as luxuries. Taking advantage of creative parody in a time of economic uncertainty coaxes cash-strapped consumers to reopen their wallets.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 91 Examples:
2,096,781 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm

Featured Examples

Faux Fur Fashion Lines
Faux Fur Fashion Lines
Rachel Zoe's QVC Line Won't Make PETA Mad
To clear up any confusion, Rachel Zoe’s QVC fashion line, which is set to roll out on QVC.com next week, is definitely a real line. But what the celeb stylist has churned out is a collection of retro-glam… MORE
Modernist Faux Victorian Architecture
Modernist Faux Victorian Architecture
The Perforated House by Kavellaris Urban Design
One glance at the Perforated House by Kavellaris Urban Design simply won’t do; the architecture of the home is so unique that it begs the eyes to look back again, at least a second time, to drink in the… MORE
Fake Landscapes
Fake Landscapes
Helmut Smits Creates a Clear Blue Sky Billboard
The Clear Blue Sky Billboard was created by Helmut Smits in an attempt to make a fake and portable skyline. The billboard is great for people who live in big crowded cities, where there aren’t many parks.… MORE
Faux Hardcore T-Shirts
Faux Hardcore T-Shirts
The Bulletproof Vest Tee Looks Tough But Won't Protect From a Gun
This t-shirt from Dynomighty Design may not protect you against a hail of bullets, but it does look pretty cool! The Bulletproof Vest T-Shirt is a screen replica of a bulletproof vest on a black tee. Since… MORE
Fake Wallet Totes
Fake Wallet Totes
Baggu Bags for the Eco-Friendly Are Ultra Compact
Baggu Bags are meant for the eco-friendly, but with the price of plastic bags rising in the Toronto area, soon everyone could be turning to these totes. These reusable bags are so compact, they can fold… MORE
Fake Animal Scarves
Fake Animal Scarves
Faux Foxy T-Shirt Adds Style Without Killing Critters
If you’re against animal cruelty, but still love the style that fur exudes, then you’ll probably enjoy the Faux Foxy T-shirt by Rumplo. The unique Faux Foxy T-shirt by Rumplo has the image of a dead fox… MORE
Fake Computers
Fake Computers
Marlies Romberg Materializes Technology into ‘Dear Diary 1.0'
This fake table-top computer, called ‘Dear Diary 1.0,’ is embedded in a wooden table. It was designed and created by Marlies Romberg, a graduate from Utrecht School of Arts. The goal of Romberg’s… MORE
Faux Sofas
Faux Sofas
Maezm Creates a ‘Sofa-Dress' to Convert Any Chair
Have you ever wanted a sofa in place of a tatty old chair? Well with Maezm’s ‘Sofa-Dress,’ you can dress up any four-legged chair to look like a small sofa. The covering makes for more comfortable seating,… MORE
Faux Security Camera Lamps
Faux Security Camera Lamps
Spoticam Watches You While You Work
Spoticam, designed by Antrepo, is a lamp that resembles a security camera. The unique light can be hung from the wall or used as a desk lamp. With an adjustable arm, the Spoticam definitely looks as though… MORE
Fake Exotic Fashion Shows
Fake Exotic Fashion Shows
Boy by Band of Outsiders Spring 2010 Heads to the Beach
This Boy by Band of Outsiders Spring 2010 presentation proves that you can be in two places at once--namely, the beach and New York Fashion Week. Scott Sternberg brought the two together with this NYFW… MORE
play_circle_filled Paying for Fake Friends
Paying for Fake Friends
Japan Rent-A-Friend Companionship Comes at a Cost
There is now hope for those too busy, exhausted or socially inept to make a friend with the new Japan rent-a-friend. Now instant companionship can come at the low-cost of $100 a day. Japan rent-a-friend… MORE

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