Retro TV show is a catalyst in a growing nostalgic revival
Implications - Thanks to vintage-inspired TV shows, the 1960s era is being revived, perhaps not with accuracy, but images of the times are titillating. Men wore suits, women dressed to impress, and martinis were an acceptable lunchtime drink. 60s fever can be taken advantage of by reintroducing old muses, fashions, ads, media, and even technology.
Trend Themes
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Nostalgia Revival — The current generation is placing more value on styles and designs from the past.
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Mod Fashion — The popularity of retro TV shows, such as Mad Men, has inspired a resurgence in fashion trends from the 1960s.
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Vintage Advertising — Businesses are bringing back the styles and tactics used in advertising during the 1960s to appeal to nostalgic consumers.
Industry Implications
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Fashion — The trend of 60s Mod fashion is a disruptive innovation opportunity for clothing companies that want to sell retro styles to nostalgic customers.
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Food & Beverage — The trend of 60s-style theme bars is an opportunity for entrepreneurs to create unique and memorable experiences for patrons.
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Marketing & Advertising — The trend of reviving vintage advertising styles can be an opportunity for businesses to show their history and draw in nostalgic customers.
6 Featured, 37 Examples:
1,330,747 Total Clicks
Date Range:
Mar 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:
