Category
Tech
Automated Upkeep
Trend cluster
Category
60s
Couture
Retro TV show is a catalyst in a growing nostalgic revival.
4.5
Trend score
Trend
What is the 60s Couture trend?
60s Couture: Thanks to vintage-inspired TV shows, the 1960s era is being revived, perhaps not with accuracy, but images of the times are titillating. Men wore suits, women dressed to impress, and martinis were an acceptable lunchtime drink. 60s fever can be taken advantage of by reintroducing old muses, fashions, ads, media, and even technology.
Trend themes
Themes within the 60s Couture trend
Three behaviours holding the trend together01
Nostalgia Revival
The current generation is placing more value on styles and designs from the past.
02
Mod Fashion
The popularity of retro TV shows, such as Mad Men, has inspired a resurgence in fashion trends from the 1960s.
03
Vintage Advertising
Businesses are bringing back the styles and tactics used in advertising during the 1960s to appeal to nostalgic consumers.
Industry implications
What the 60s Couture trend means for industry
Where the trend changes the playbookFor
Fashion
The trend of 60s Mod fashion is a disruptive innovation opportunity for clothing companies that want to sell retro styles to nostalgic customers.
For
Food & Beverage
The trend of 60s-style theme bars is an opportunity for entrepreneurs to create unique and memorable experiences for patrons.
For
Marketing & Advertising
The trend of reviving vintage advertising styles can be an opportunity for businesses to show their history and draw in nostalgic customers.
Trend signals
Trend signals for 60s Couture
Trend score 4.5 out of 10, from popularity 74%, activity 53%, freshness 8%.
Popularity74%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the 60s Couture trend
6 featured examples from Mar 26 to Sep 16, 2009CategoryNaughty
60s Lifestyle Revival
Mainstream Media Embraces Life in the ‘Mad Men' Era
Fashion retailers and designers can tap into the revived interest in 60s fashion and offer clothing and accessories with a retro twist.
CategoryFashion
Beehives & Cat Eyes
Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot
Disruptive innovation opportunity: Integrate elements of 60s fashion into contemporary designs to cater to nostalgic consumers.
CategoryPop Culture
Housewife Editorials
Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple
Fashion designers and brands can use shows like Mad Men as inspiration for modern clothing lines that are both nostalgic and contemporary.
CategoryFashion
Mad Men Fashion Shows
Academy of Art San Francisco Showcases Retro Looks at NYFW
Disruptive innovation opportunity: Explore innovative ways to combine retro and futuristic elements in fashion collections.
CategoryLife-Stages
60s Night Life Revival
New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54
The hospitality industry can capitalize on the trend towards unique experiences by investing in more high-quality, themed bars and entertainment venues.
CategoryLifestyle
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
Opportunity to design and produce clothing and accessories inspired by retro aesthetics.
