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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,244 more

60s Couture

Retro TV show is a catalyst in a growing nostalgic revival

Implications - Thanks to vintage-inspired TV shows, the 1960s era is being revived, perhaps not with accuracy, but images of the times are titillating. Men wore suits, women dressed to impress, and martinis were an acceptable lunchtime drink. 60s fever can be taken advantage of by reintroducing old muses, fashions, ads, media, and even technology.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 39 Examples:
1,279,940 Total Clicks
Date Range:
Mar 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

60s Lifestyle Revival
60s Lifestyle Revival
Mainstream Media Embraces Life in the ‘Mad Men' Era
It seems everything 1960s is coming back into style. Some attribute this phenomenon to the popular television series, Mad Men, which is set in the early 60s and tracks Don Draper as an ad executive. The… MORE
Beehives & Cat Eyes
Beehives & Cat Eyes
Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot
This photo set by Andrey & Lili is called ‘Vie Privee,’ and it contains two of my favorite fashion phenomena from the 1960s: Beehives and cat eye makeup. In these shots, the model’s eyes are lined dramatically… MORE
Housewife Editorials
Housewife Editorials
Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple
For the latest issue of Vanity Fair, photographer Annie Leibovitz photographed Jon Hamm and January Jones, better known as Don and Betty Draper to 'Mad Men' fans. The 'Mad Men' photo shoot by Annie Leibovitz… MORE
Mad Men Fashion Shows
Mad Men Fashion Shows
Academy of Art San Francisco Showcases Retro Looks at NYFW
Amid veteran designers of the fashion world, New York Fashion Week also showcased aspiring fashion dictators. In particular, seven designer disciples from the Academy of Art San Francisco showcased their… MORE
60s Night Life Revival
60s Night Life Revival
New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54
Toronto nightlife just got a lot more interesting with the opening of three new theme bars. Not your cheesy theme bars of old, pain has been taken to create a memorable experience for patrons. Jezebel… MORE
60s Beer Ad Revivals
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
I think the resurgence of all things 1960s--from hair to clothes to advertisements--should be called the “Mad Men” phenomenon, and these ads from Stella Artois certainly show that. The retro looking Stella… MORE

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Kubik