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60s Couture

Retro TV show is a catalyst in a growing nostalgic revival

Implications - Thanks to vintage-inspired TV shows, the 1960s era is being revived, perhaps not with accuracy, but images of the times are titillating. Men wore suits, women dressed to impress, and martinis were an acceptable lunchtime drink. 60s fever can be taken advantage of by reintroducing old muses, fashions, ads, media, and even technology.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
1,260,202 Total Clicks
Mar 09 - Sep 09
Warm
FashionMarketingBrandingLife-Stages
Featured Examples
60s Lifestyle Revival - Mainstream Media Embraces Life in the ‘Mad Men' Era
SCORE 4.7
Average 18,219 Clicks Pub: Jul 29, 09
60s Lifestyle Revival
Mainstream Media Embraces Life in the ‘Mad Men' Era
It seems everything 1960s is coming back into style. Some attribute this phenomenon to the popular television series, Mad Men, which is set in the early 60s and tracks Don Draper as an ad executive. The… [More]
Beehives & Cat Eyes - Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot
SCORE 6
Warm 55,994 Clicks Pub: Jun 13, 09
Beehives & Cat Eyes
Andrey & Lili Channel the Swingin 60s for ‘Vie Privee' Shoot
This photo set by Andrey & Lili is called ‘Vie Privee,’ and it contains two of my favorite fashion phenomena from the 1960s: Beehives and cat eye makeup. In these shots, the model’s eyes are lined dramatically… [More]
Housewife Editorials - Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple
SCORE 5.4
Warm 20,286 Clicks Pub: Aug 8, 09
Housewife Editorials
Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple
For the latest issue of Vanity Fair, photographer Annie Leibovitz photographed Jon Hamm and January Jones, better known as Don and Betty Draper to 'Mad Men' fans. The 'Mad Men' photo shoot by Annie Leibovitz… [More]
Mad Men Fashion Shows - Academy of Art San Francisco Showcases Retro Looks at NYFW
SCORE 4.3
Average 6,007 Clicks Pub: Sep 16, 09
Mad Men Fashion Shows
Academy of Art San Francisco Showcases Retro Looks at NYFW
Amid veteran designers of the fashion world, New York Fashion Week also showcased aspiring fashion dictators. In particular, seven designer disciples from the Academy of Art San Francisco showcased their… [More]
60s Night Life Revival - New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54
SCORE 2.9
Mild 8,160 Clicks Pub: Mar 26, 09
60s Night Life Revival
New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54
Toronto nightlife just got a lot more interesting with the opening of three new theme bars. Not your cheesy theme bars of old, pain has been taken to create a memorable experience for patrons. Jezebel… [More]
60s Beer Ad Revivals - Stella Artois Creates a Vintage-Inspired Drink Campaign
SCORE 3.4
Mild 6,266 Clicks Pub: Aug 20, 09
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
I think the resurgence of all things 1960s--from hair to clothes to advertisements--should be called the “Mad Men” phenomenon, and these ads from Stella Artois certainly show that. The retro looking Stella… [More]
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