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Bribing Online ‘Friends'

Mitsubishi Digital Donates For Each New Twitter Follower

— April 21, 2009 — Eco
Mitsubishi Digital Electronics has created a Facebook page and Twitter feed that touts itself as a way to save the environment because it’s buying carbon offsets to reduce their carbon footprint.

I only kind of hate it because I love Mitsubishi’s electronics. I am part of the problem, so I should be glad they are part of the solution. But can’t they just be quiet on Earth Day? But since they give a buck for every fan, I shall go fan them at Facebook and follow them on Twitter.

“We looked at many ways in which we could communicate the energy efficiency story tied to laser TV technology and Mitsubishi Digital Electronics America’s (MDEA) LaserVue TV, and simultaneously impact as many people as possible. Online Social Networking made the most sense,” Nick Norton, senior manager of brand marketing, told Marketing Daily.<
Trend Themes
1. Online Social-network-driven Cause Marketing - Brands can leverage social media to promote their causes, encourage carbon offsetting, and offer freebies for every new follower.
2. Environmental Activism Incentives - More brands can take a page from Mitsubishi Digital's carbon-offsetting efforts and incentivize their social media followers to donate to environmental causes.
3. Digital Environmental Accountability - Social media can be used to spread awareness about digital carbon footprints, drive online activism, and hold companies accountable for their environmental impact.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage social media to raise awareness about their environmental impact and promote carbon offsetting programs.
2. Cause Marketing - Brands across industries can leverage social media to promote environmental sustainability and incentivize consumers to support their cause through social media following and engagement.
3. Social Media and Sustainability Consulting - Consultants can help brands leverage social media to implement environmental sustainability initiatives and programs and measure their impact.
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