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Mainstream Geekhood

As life goes online, showing your inner geek is the only way to stay ahead

Implications - Cool and intelligent used to imply two different categories, but as the world goes online, the geeks are set to rule the earth. Even those who aren’t nerds are getting in on the geek action (a former oxymoron). From fashion statements to elaborate Web page design, products that celebrate geek-hood and nerd-dom are in.
Trend Themes
1. Geek Culture - The rise of the internet and social media has allowed for geek culture to become mainstream, leading to the popularity of products catering to this demographic.
2. Humorous User Experience - Incorporating humor into traditionally frustrating experiences, such as error messages, can create a positive and memorable user experience.
3. Social Media Lifestyle - As social media continues to dominate today's methods of communication and information sharing, businesses can benefit by creating products that complement this lifestyle.
Industry Implications
1. Fashion - Fashion brands can create products that cater to the growing popularity of geek culture, such as iPhone cufflinks.
2. Technology - As websites and software develop, incorporating humorous and creative error messages can improve the user experience and lead to increased engagement with the product.
3. Marketing - Social media lifestyles can be a valuable tool for marketing professionals, who can use these platforms to connect with a wide range of consumers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
482,536 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:

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