The Prada Cruise 2010 collection is an amalgam of sportswear and beachwear. Miuccia Prada paired high-heeled boxer boots with breezy skirts, shorts and minidresses--a curious combination, to say the least.
We've seen a number of variations on the haute boxer look; after you click through the images of the Prada Cruise 2010 collection above, be sure to also check out past twists on this look below.
Implications - Many consumers are not willing to compromise the ability to express their individual personalities while engaging in a variety of activities. Products that allow consumers to not only demonstrate their unique characteristics but that are also functional for a particular activity, will appeal to individuals. Companies will benefit by considering the importance consumers place on being able to have their personality shine regardless of what they are doing.