This ad for Hallensteins, a men's clothing manufacturer from New Zealand, is very amusing. Imagine being able to lose 60 pounds simply by wearing one of their t-shirts? I love the expression on the young man's face as he makes sure his girlfriend does not see him lift his shirt.
This t-shirt can certainly come in handy during the holiday season.
Implications - Self-image is unfortunately something many consumers struggle with and it is with that in mind that products like this are designed. Although not a permanent solution, fashion that helps people feel more confident about their appearance is certainly a market with understandable appeal. By producing safe and comfortable goods that help fill this role, companies can effectively entice loyal and satisfied customers in a definitive way.