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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Pity Journaling 2.0

Social story-sharing with strangers reflects desire to bond over misfortune

Implications - Social story-sharing websites are allowing people to commiserate and alleviate emotional pain inflicted by unfavorable or 'average' moments in everyday life. While some seek to bond and reinforce the notion they are 'not alone,' others use social storytelling as comedic relief or self-esteem boosters.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
1,367,293 Total Clicks
Date Range:
Apr 09 — Sep 09
Trending:
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Consumer Insight Topics:

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