Corporate acts of goodwill to keep consumers loyal through a recession
Implications - With many people cash poor due to the economy, companies are striving to endear themselves to consumers by giving away products. Though it may seem economically detrimental to the vendor, these acts of goodwill are meant to create a connection with customers in a tough spot.
Trend Themes
1. Promotion Through Freebies - Companies are enticing customers by giving away products, creating a connection with customers in a tough spot. Business professionals can leverage the power of giveaways to attract more customers and generate brand recognition.
2. Social Media Promotions - Companies are using social media to promote their products through giveaways and targeting influential tweeters who are willing to host tweetups. Business professionals can explore social media promotions to reach a wider audience and generate buzz about their products or services.
3. Freebies During Economic Downturns - As the recession trudges along, fast-food retailers are offering freebies to attract more customers and compete with each other. Business professionals can leverage this trend by offering promotions during economic downturns to generate more sales and gain market share.
Industry Implications
1. Fast Food Industry - The fast food industry is leveraging the power of freebies to attract more customers and build brand loyalty in a highly-competitive market.
2. Fashion Industry - The fashion industry is using free clothes as a means of advertising, targeting millennials and Gen Z, while also competing with luxury brands.
3. Hospitality Industry - The hospitality industry is offering unique promotions like free cruises for women who get pregnant on board the ship in order to generate buzz and attract more customers.
8 Featured, 35 Examples:
666,498 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:
