Kraft is launching a flatbread version of their best-selling DiGiorno pizza brand using the usual television and print outlets. In order to utilize the ever-increasing power of social media, however, they will also be delivering free pizza to tweetups.
PR agency Weber Shandwick has been hired to help reach influential tweeters who are willing to host tweetups prearranged on Twitter. Chicago, New York and Los Angeles are the cities currently being targeted for this promotion. The only thing missing is the Coca-Cola!