Fast food chain Harvey's is giving customers a coupon for a free original burger on your next visit, when you buy any burger.
This deal is being offered to celebrate the chain's 50th birthday. A free original Harvey's hamburger is in fact, 'a beautiful thing'.
Congratulations, and happy birthday Harvey's!
Implications - Free is a language that everyone can speak, so it's a brilliant move on Harvey's part to implement this kind of advertising strategy. The genius behind it is that even people who might never have visited their restaurants would be inclined to get in on the action in hopes of gaining an incentive, building positive brand recognition and potential for more loyal customers.