Category
Lifestyle
Sugar Moderation
Trend cluster
Category
New World
Naked
Shockvertising still draws attention yet budding acceptance quiets debate.
6.5
Trend score
Trend
What is the New World Naked trend?
New World Naked: As we creep closer to the end of the decade, Western culture seems to be more open to embracing the human form au naturale. While nudity still holds shock value and is thus being leveraged to generate controversial attention, this form of shockvertising is becoming more justifiable as attitudes shift to more liberal views.
Trend themes
Themes within the New World Naked trend
Three behaviours holding the trend together01
Newfound Acceptance of Nudity
Changing attitudes towards nudity are allowing companies to leverage shockvertising and create marketing campaigns that feature nude models or employees, previously seen as taboo.
02
Sensation-based Marketing
As consumers are constantly bombarded with advertisements, using surprise or shock value is becoming increasingly important to grab attention and sell products.
03
Celebrity Nudity
The use of nudity in advertising often relies on the interest generated by featuring famous figures, whether they be models, actresses, or even celebrity chefs.
Industry implications
What the New World Naked trend means for industry
Where the trend changes the playbookFor
Fashion and Beauty
The fashion and beauty industries in particular have been quick to embrace the use of nudity in advertising and photography, often using it to generate a sensual or provocative image.
For
Marketing and Advertising
As companies strive to stand out in a crowded market, marketing and advertising agencies are using nudity as a way to create a memorable impression and increase engagement.
For
Media and Journalism
There has been a growing concern over how media and journalism are negatively using nudity in reporting, prompting discussion around ethical considerations.
Trend signals
Trend signals for New World Naked
Trend score 6.5 out of 10, from popularity 93%, activity 95%, freshness 8%.
Popularity93%
Activity95%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the New World Naked trend
7 featured examples from Aug 7 to Sep 12, 2009CategoryNaughty
Subway Nudetography
Zach Hyman's 'Decent Exposures' Add Pizazz to Public Transit
Zach Hyman's project presents disruptive innovation opportunities for photographers to explore unconventional concepts and challenge societal norms through their work.
CategoryNaughty
Fashionable Nudetography
Vogue Australia's 'Come As You Are' Shows Skin is Always In
Fashion magazines can seize the opportunity to feature more artistic, boundary-pushing editorial shoots to connect with audiences and increase viewership.
CategoryNaughty
Museum Nudetography
Juergen Teller's Clothes-Free ‘Paradis' Photos at the Louvre
Fashion brands can collaborate with photographers and artists to create provocative campaigns that challenge existing norms and inspire discussion and exploration.
CategoryNaughty
Nude News Stories
Vice Magazine Make a Statement on Ill-Intentioned Mass Media
Disruptive innovation opportunities in media and journalism by redefining news reporting to prioritize accuracy, authenticity, and audience satisfaction.
CategoryNaughty
Nude Cyclist Covers
Fixe Magazine Launches in France With Naked Biker Cover
Companies in the cycling apparel industry can take advantage of the trend of nudity in cycling culture by developing more products that cater to consumers who value liberation and…
CategoryNaughty
Nudevertising Glasses
Tom Ford Gets Racy in Fall/Winter Eyewear Ads
The fashion industry can explore shocking advertising and nudity to create memorable and attention-grabbing campaigns.
CategoryArt & Design
Human Form Drawers
Peter Rolfe Contructs Wooden Torso Dressers
Integrating sculptural and nature-inspired designs into furniture manufacturing can provide a competitive edge in the market.
