If you’re a cycle enthusiast, you probably read Fixé Magazine. With four issues in the UK already, the cycling magazine recently launched in France - with an attention-grabbing cover to boot. It features a nude cyclist - the body of a female standing behind a bike; her only clothing is a pair of cycling gloves. Nude cyclist photos also appear within the magazine (see gallery).
In addition to appealing to France’s love of biking - after all, it is the home the world’s most famous bike race, the Tour de France - this debut cover and issue in France is perhaps also to allude to the country’s penchant for romance and sensuality.
Or, it’s just to sell more magazines.
What Makes This Trend Stand Out
- Nude Cycling Culture
- The trend of using nudity to promote cycling culture is growing and presents opportunities for disruptors to develop new marketing strategies and products.
- Provocative Magazine Covers
- The trend of using provocative and controversial imagery on magazine covers in order to draw attention to print media presents opportunities for disruptors to enter the publishing industry.
- Localization in International Markets
- The trend of adapting to local cultural norms in international magazine markets presents opportunities for disruptors to gain market share.
Sectors Adopting This
- Cycling Apparel
- Companies in the cycling apparel industry can take advantage of the trend of nudity in cycling culture by developing more products that cater to consumers who value liberation and comfort.
- Print Media
- The publishing industry can benefit from the trend of provocative magazine covers by investing in artistic design and content that appeals to a wider audience while staying true to their brand.
- International Marketing
- Marketers can take advantage of the trend of localization in international markets by creating strategies that cater specifically to each region's cultural preferences and norms.
