Sensory Packaging
Crafty
Paperation
Taking art back from the digital era to a nostalgic traditional age.
Trend
What is the Crafty Paperation trend?
Crafty Paperation: While many artists are choosing to innovate by taking the digital path, others are falling back on more traditional mediums. For some it is an attempt to stand out, for others, it is fear of failing to excel with new tools, and for others still, reasoning lies in loyalty to a craft. For every artist against new technology, there are hundreds of consumers favoring traditional art.
Trend themes
Themes within the Crafty Paperation trend
Three behaviours holding the trend togetherReturn to traditional mediums in art
As some artists choose to move towards digital mediums, others are finding success by embracing traditional art forms.
DIY papercraft
From toys and jewelry to speakers and weapons, consumers are enjoying more papercraft projects and experiences.
Intricate and innovative papercraft
Artists like Wataru Itou and Ingrid Siliakus are pushing the limits of what is possible with papercraft, inspiring others to explore the art form in new ways.
Industry implications
What the Crafty Paperation trend means for industry
Where the trend changes the playbookArt and crafting supplies
As consumers embrace traditional and DIY art forms, there is an opportunity for art and craft supply companies to introduce new products and materials to meet growing demand.
Paper and printing
The growing interest in papercraft projects and experiences presents an opportunity for paper and printing companies to develop new products that cater to this niche market.
Museums and galleries
As papercraft gains recognition as an art form, there is an opportunity for museums and galleries to showcase more works that use this innovative medium.
Trend signals
Trend signals for Crafty Paperation
Trend score 4.8 out of 10, from popularity 64%, activity 73%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the Crafty Paperation trend
12 featured examples from Feb 20 to Sep 23, 20093-D Graffiti
Julien Vallee's 'Paper Spray' Brings Urban Art to Life
Art galleries can capitalize on the changing perception of graffiti by showcasing institutionalized graffiti art and promoting it as a recognized artform.
Intricate Papercraft Lamps
7GODS Light Installments Embrace Delicate Decor
Incorporating dynamic design features in lighting products can differentiate brands in a competitive industry.
Killer Papercrafts
Postleferguson's DIY Weapons, From Paper Grenades to Uzis
The DIY Weapons papercraft trend may provide a boon to the arts and crafts industry with a new product to sell to hobbyists.
Budget-Friendly DIY Toys
Free Papercraft Projects to Print and Assemble
Toy manufacturers can explore the use of eco-friendly materials in the development of new toys to appeal to increasingly environmentally conscious consumers.
Hand-Cut Typography Posters
Frenetic Papercraft Masterpieces by Peter Karras Put All Others to Sha
Artists and designers can embrace the trend of hand-cut typography posters to tap into a niche market and cater to typography art enthusiasts.
Papercraft Couture Editorials
L'Officiel July/August 2009 Rocks Origami Outfits
Fashion brands and designers can harness the power of papercraft couture to create innovative and visually striking designs that captivate consumers and differentiate their brand…
Papercraft Castles
Amazing Mini Architecture From Wataru Itou
The growing demand for papercraft materials and tools creates opportunities for suppliers to offer specialized products catering to artists and hobbyists.
Immaculate Papercrafts
Ingrid Siliakus Builds Amazing Petite Paper Cities
The art and design industry can explore new avenues of creativity by pushing the boundaries of papercraft and incorporating architectural influences.
Novel Papercraft Wigs
Barclay Douglas' Head Adornment is Perfect for Bookworms & Bibliophiles
Fashion houses can explore the innovation of using novel materials like papercraft in their designs to create unique and sustainable fashion pieces.
Papercraft-Inspired Jewelry
Emi Brooch and Hair Clip Oozes Delicate Femininity
The delicate and feminine aesthetic of the Emi Brooch presents an opportunity for businesses in the fashion accessories industry to offer products that cater to individuals lookin…
Paper Craft Campaigns
Le Creative Sweatshop Makes You 'Think Outside the Parking Box'
Disruptive innovation opportunity for advertisers to explore new ways of incorporating paper craft in their campaigns and capturing audience attention.
Old-School USB Speakers
Retro Papercraft Speakers Are One Funky DIY Project
Opportunity for consumer electronics companies to develop and market retro-style USB speaker kits that appeal to the DIY-minded consumers.
Recent trend clusters
Automated Upkeep
Serial Snacking
Autumn Teasers