Together with DesignBoom.com, Nissan is holding a ‘Think Outside the Parking Box’ competition and has commissioned Le Creative Sweatshop to campaign the advertising rat race. Known for their usage of paper creations, it’s no surprise that they’ve chosen to incorporate them into their concept.
Focused around the Nissan Quashqai, Le Creative Sweatshop’s ‘Think Outside the Parking Box’ campaign definitely drives home the idea of ‘urban proof’ (the car’s tagline). If an explosion of colored paper crafts won’t damage this car, I don’t know what will! Ok, I think maybe the idea is an explosion of creativity. Either way, it’s sure to draw in competitors and at the end of the day, that’s all Nissan wants.