Gianni Versace SpA and TAG Group SA are now collaborating to design interiors for private jets, including the Bombardier Global Express and Boeing BBJ. Interested clients can work with Versace to customize the designs to their tastes. Earlier this year, Versace claimed the title of being the first design house to launch a complete home collection and a private branded hotel.
Implications - As globalization continues to displace businessmen from their abodes, more and more companies are offering creative comforts to remind this demographic of their private and home lives. Companies such as Gianni Versace SpA and TAG Group SA are thus incorporating top luxuries in transports six-figure salary men frequent in order to fulfill their need of a sense of home.