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Fear Marketing

Preying upon uncouth socialistic indiscretions

Implications - Preying upon the social and faux-pas fears of millions, ad agencies continue to create a sense of paranoia among people with regard to committing social disgraces. Most people will do anything to avoid perpetrating a potentially awkward public display of embarrassment, therefore flocking to products offered up as solutions.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,712,024 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm

Featured Examples

Insulting Eco Campaigns
Insulting Eco Campaigns
PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
For PETA’s latest campaign to encourage a vegetarian lifestyle, they have targeted the overweight. The ‘Save the Whales’ Campaign shows the back of a large woman in a bikini, and the slogan ‘Lose the Blubber,… MORE
Pro Skinnyvertising
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
I had to look at this TV3 America's Next Top Model ad several times. Was this pro-America's Next Top Model? Because it certainly looks pro-poor body image. The series of three ads features different… MORE
play_circle_filled Leather-Scented Cologne
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
Men’s Axe deodorant is always pushing boundaries in terms of sexy marketing and their newest scent called “Instinct” exemplifies Axe’s edgy advertising scheme. The commercial features a woman covered… MORE
Killer Hygiene Ads
Killer Hygiene Ads
'Even Dental Floss' Makes Flossing a Life or Death Choice
It is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.… MORE
Fat Mocking Ads
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
Health and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which… MORE
play_circle_filled Lonely Fragrance Campaigns
Lonely Fragrance Campaigns
Man in Kylie Minogue's Inverse Ad Needs Some Companionship
Kylie Minogue’s Inverse fragrance for men is now available, accompanied by an ad campaign that stars her model boyfriend Andres Segura. Contrasting the two sides of man is what Kylie Minogue’s Inverse… MORE

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