'Even Dental Floss' Makes Flossing a Life or Death Choice
Shelby Lee Walsh — August 19, 2009 — Marketing
References: adsoftheworld
It is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.
Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss.
Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss.
Trend Themes
1. Humorous Hygiene Ads - Disruptive innovation opportunity: Develop advertising campaigns that use humor to promote and sell hygiene products.
2. Life or Death Experiences - Disruptive innovation opportunity: Create products or services that heighten the perceived importance of everyday routines or activities.
3. Cartoon Illustrations in Advertising - Disruptive innovation opportunity: Explore the use of cartoon illustrations to engage and entertain consumers in advertising campaigns.
Industry Implications
1. Dental Hygiene - Disruptive innovation opportunity: Invent new dental hygiene products or technologies that make oral care more engaging and enjoyable.
2. Advertising - Disruptive innovation opportunity: Develop novel advertising techniques that capture consumer attention through humor and unexpected storytelling.
3. Art and Design - Disruptive innovation opportunity: Blend art and design with advertising to create visually striking and memorable campaigns.
3.8
Score
Popularity
Activity
Freshness
