It is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.
Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss.
What Makes This Trend Stand Out
- Humorous Hygiene Ads
- Disruptive innovation opportunity: Develop advertising campaigns that use humor to promote and sell hygiene products.
- Life or Death Experiences
- Disruptive innovation opportunity: Create products or services that heighten the perceived importance of everyday routines or activities.
- Cartoon Illustrations in Advertising
- Disruptive innovation opportunity: Explore the use of cartoon illustrations to engage and entertain consumers in advertising campaigns.
Sectors Adopting This
- Dental Hygiene
- Disruptive innovation opportunity: Invent new dental hygiene products or technologies that make oral care more engaging and enjoyable.
- Advertising
- Disruptive innovation opportunity: Develop novel advertising techniques that capture consumer attention through humor and unexpected storytelling.
- Art and Design
- Disruptive innovation opportunity: Blend art and design with advertising to create visually striking and memorable campaigns.
