Consumers opt for less flashiness to detract from material possessions
Implications - Nude hues and skin-toned fashions are bringing focal attention back to people rather than their possessions. Consumers not wanting to attract attention to wardrobe choices or status goods are being drawn to simpler designs that allow them to bypass sartorial judgment or brand critique.
Trend Themes
1. Neutral Fashion - Consumers are opting for nude and skin-toned fashion items to detract attention from material possessions.
2. Muted Colors - Bold colors are no longer the best way for fashionistas to express themselves; instead, elegance and subtlety are being emphasized.
3. Skin-tone Shades - Designers are playing up neutral colors in sunglasses for a chic yet minimalistic look.
Industry Implications
1. Fashion - Nude and skin-toned fashion items with muted colors are becoming increasingly popular among consumers.
2. Luxury - Luxury fashion designers are creating oceanic-themed and safari-inspired collections with neutral tones.
3. Eyewear - Major designers are producing neutral-toned sunglasses that blend with most wardrobe items.
