Aromatic Utility
Embracism
The rising interest and adoption of other cultural practices.
Trend
What is the Embracism trend?
Embracism: The more the world embraces cultural diversity, the more beauty ideals begin to blend. Looking to other cultures for traditional cosmetic and fashion practices as well as entertainment and relationship dynamics can help businesses connect with the interests of culturally-curious consumers.
Trend themes
Themes within the Embracism trend
Three behaviours holding the trend togetherCultural Blending
As the world becomes more global, beauty and fashion industries blend traditional cosmetic and fashion practices from other cultures to connect with the interests of culturally-curious consumers.
Fusion Fashion
Combining design, style and culture from different time periods, regions, and genders creates new and unique fashion statements.
Geisha-Inspired Art
Geisha and anime-style visuals are used in photography, digital imagery, and even storage devices, making traditional elements chic and edgy for modern consumers.
Industry implications
What the Embracism trend means for industry
Where the trend changes the playbookFashion Industry
Combining style from different regions and genders creates a new style, allowing for new and different design opportunities.
Entertainment Industry
Using geisha-inspired visuals in photography or music videos creates unique and interesting content for fans.
Beauty Industry
Blending traditional cosmetic practices with modern techniques and styles create new and unique beauty products that attract a culturally-curious consumer.
Trend signals
Trend signals for Embracism
Trend score 4.9 out of 10, from popularity 66%, activity 74%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Embracism trend
7 featured examples from Mar 11 to Sep 28, 2009Anime Geishas
Natalie Shau's Gothic Girls Have a Beautiful Darkness
Disruptive innovation opportunities lie in the development of new tools and technologies that enable artists to push the boundaries of their creativity in the digital realm.
Punk Geisha Photography
'Cherry Blossom Girl' by Nicoline Patricia Malina is Culturally Glamtastic
Disruptive innovation opportunity: Integrate projection mapping technology into runway shows and fashion campaigns for a truly mesmerizing visual experience.
Kimono Sleeves & Gladiator Belts
Innocence & Arsenik Fall 2009 Lookbook Blends Cultures Beautifull
Fashion designers can explore cultural fusion and draping techniques to create innovative and visually striking designs.
Futuristic Geishas
'Techno Orientalism' is an Avant-Garde Photographic Wonderland
Fashion industry could leverage futuristic geisha aesthetics to bring a fresh and unexplored design element into their creations.
Punk Geisha Fusion
Aging Professor Fashion Meets Modern Asian at Commes des Garcons Fall 2009
The fashion industry can benefit from the disruptive innovation opportunities in merging different styles and exploring gender boundaries.
Geisha Storage Devices
Japanese Sensu Handheld Fan USB is Elegeantly Inconspicuous
The consumer electronics industry can explore new product design possibilities by incorporating storage capabilities into everyday items such as handheld fans.
Red Light Restaurants
The Geisha House Opens in the OC
The hospitality industry can benefit from creating themed restaurants and offering luxury dining experiences.