Consumers are seeking to re-establish healthy body rhythms
Implications - Years of media hyping studies on the importance of sleep have created a sense of urgency to find a solution for defunct sleep patterns. Consumers are being drawn to innovations that promise to improve physical functioning as they realize the benefits of work-life-balance and optimal health.
Trend Themes
1. Increasing Importance of Sleep - Years of hyped media studies on the importance of sleep have created a sense of urgency to find a solution for sleep issues.
2. Innovative Sleep Solutions - Consumers are being drawn to innovations that promise to improve physical functioning, work-life-balance and optimal health.
3. Technology-driven Sleep Aids - New technologies like bio-synced waking, personal brainwave monitors, and online sleep therapy are disrupting the traditional sleep-aid market.
Industry Implications
1. Health and Wellness - As companies shift their focus to consumer-oriented technologies and solutions, there is increasing opportunity for innovations in the health and wellness sector.
2. Technology and Sleep Industry - The emergence of innovative technologies is disrupting the sleep-aid market, creating opportunity for tech companies to invest in sleep technologies.
3. Pharmaceuticals - The sale of sleep aids and antidepressants continues to increase and become part of daily life for many consumers, providing opportunities for pharma companies to develop new drugs.
