Consumers are seeking to re-establish healthy body rhythms
Implications - Years of media hyping studies on the importance of sleep have created a sense of urgency to find a solution for defunct sleep patterns. Consumers are being drawn to innovations that promise to improve physical functioning as they realize the benefits of work-life-balance and optimal health.
Trend Themes
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Increasing Importance of Sleep — Years of hyped media studies on the importance of sleep have created a sense of urgency to find a solution for sleep issues.
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Innovative Sleep Solutions — Consumers are being drawn to innovations that promise to improve physical functioning, work-life-balance and optimal health.
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Technology-driven Sleep Aids — New technologies like bio-synced waking, personal brainwave monitors, and online sleep therapy are disrupting the traditional sleep-aid market.
Industry Implications
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Health and Wellness — As companies shift their focus to consumer-oriented technologies and solutions, there is increasing opportunity for innovations in the health and wellness sector.
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Technology and Sleep Industry — The emergence of innovative technologies is disrupting the sleep-aid market, creating opportunity for tech companies to invest in sleep technologies.
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Pharmaceuticals — The sale of sleep aids and antidepressants continues to increase and become part of daily life for many consumers, providing opportunities for pharma companies to develop new drugs.
