Category
Lifestyle
Serial Snacking
Trend cluster
Category
The Pursuit
of Sleep
Consumers are seeking to re-establish healthy body rhythms.
3.7
Trend score
Trend
What is the The Pursuit of Sleep trend?
The Pursuit of Sleep: Years of media hyping studies on the importance of sleep have created a sense of urgency to find a solution for defunct sleep patterns. Consumers are being drawn to innovations that promise to improve physical functioning as they realize the benefits of work-life-balance and optimal health.
Trend themes
Themes within the The Pursuit of Sleep trend
Three behaviours holding the trend together01
Increasing Importance of Sleep
Years of hyped media studies on the importance of sleep have created a sense of urgency to find a solution for sleep issues.
02
Innovative Sleep Solutions
Consumers are being drawn to innovations that promise to improve physical functioning, work-life-balance and optimal health.
03
Technology-driven Sleep Aids
New technologies like bio-synced waking, personal brainwave monitors, and online sleep therapy are disrupting the traditional sleep-aid market.
Industry implications
What the The Pursuit of Sleep trend means for industry
Where the trend changes the playbookFor
Health and Wellness
As companies shift their focus to consumer-oriented technologies and solutions, there is increasing opportunity for innovations in the health and wellness sector.
For
Technology and Sleep Industry
The emergence of innovative technologies is disrupting the sleep-aid market, creating opportunity for tech companies to invest in sleep technologies.
For
Pharmaceuticals
The sale of sleep aids and antidepressants continues to increase and become part of daily life for many consumers, providing opportunities for pharma companies to develop new drugs.
Trend signals
Trend signals for The Pursuit of Sleep
Trend score 3.7 out of 10, from popularity 71%, activity 31%, freshness 8%.
Popularity71%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the The Pursuit of Sleep trend
10 featured examples from Jan 15 to Sep 17, 2009CategoryLifestyle
Personal Brainwave Recorders
The Forehead-Mounted Zeo Sleep Monitor Tracks Sleep Habits
The development and marketing of non-invasive, user-friendly wearable technology that caters to personalized sleep tracking and reporting.
CategoryEco
Bio-Synced Waking
'aXbo' Sleep Phase Alarm Clock Optimizes Mornings
There is an opportunity for healthcare organizations to utilize bio-synced waking technology to help patients with sleep disorders or other sleep-related issues.
CategoryScience
Recession-Proof Drugs
Sleeping Pills and Antidepressants Are Immune to Economy
Pharmaceutical companies can explore disruptive innovation opportunities in developing new sleeping aid and antidepressant products to meet the demand during economic downturns.
CategoryArt & Design
Anti-Snore Shirts
The Rem-A-Tee Treats Snoring and Sleep Apnea With Mini Back Bolsters
The Rem-A-Tee's anti-snore shirt highlights opportunities for sleepwear companies to create functional products that aid in sleep improvement.
CategoryLifestyle
Snooze-Inducing Toothpaste
PearlyDreams Oral Hygiene & All Natural Sleep Aid
The oral hygiene industry can further innovate by developing more multi-functional products that cater to different consumer needs.
CategoryLifestyle
Internet Insomniacs
Online Therapy, "Sleep Healthy Using the Internet," Provides Relief
Healthcare professionals could benefit from exploring the potential of AI-driven therapies.
CategoryTech
Headphone Headbands
SleepPhones Let You Fall Asleep to Music Comfortably
Wearable Tech manufacturers can utilize Headphone Headbands to design and develop new forms of wearable headphones that are aesthetically pleasing and comfortable.
CategoryLifestyle
Breakthrough Sleep Studies
Researchers Find 'Sleep Gene' That Affects Circadian Rhythms
The healthcare industry can benefit from the sleep gene discovery by developing new diagnostics, treatments, and personalized interventions for sleep disorders.
CategoryLifestyle
White Noise Machines
The SleepMate 980A Ensures a Sound Sleep
Disruptive innovation opportunity: Incorporate white noise machines into wellness centers and spas to enhance relaxation and promote better sleep.
CategoryUnique
Dream Enhancing CDs
‘Virtualdreamer.com' Adds Context to Ocean Waves
Virtualdreamer.com's innovative approach to audio techniques can disrupt the sleep and relaxation industry.
