A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.
According to a new â€œSleep In Americaâ€ poll from the Washington-based National Sleep Foundation, the economy is keeping people from having a good night's sleep. I'm quite sure the manufacturers of these products fall asleep quickly--and with huge grins on their faces.
Implications - Consumers have become so trusting of certain drugs that they have become a significant part of their daily lives. Companies trying to increase their revenue could focus on this market when coming out with new items.