Air New Zealand Staff Paints Billboard
Marissa Brassfield — October 10, 2008 — Autos
References: brandrepublic
Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign.
Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.
Credits:
Agency – Albion
Creative director – Nick Darken
Art director – English Tim
Writer – Spanish Bob
Account director – Keith Martin
Planner – Glyn Britton
Producer – Eve Price
Photographer – Brian Finke
Typographer – English Tim
Retouching – James Lucas, TAG
Online design – Tom Pounder
Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.
Credits:
Agency – Albion
Creative director – Nick Darken
Art director – English Tim
Writer – Spanish Bob
Account director – Keith Martin
Planner – Glyn Britton
Producer – Eve Price
Photographer – Brian Finke
Typographer – English Tim
Retouching – James Lucas, TAG
Online design – Tom Pounder
Trend Themes
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Employee-centric Advertising — Creating engaging ad campaigns that involve company employees can grab attention and resonate with consumers.
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Unconventional Marketing Techniques — Using unique and unexpected approaches like abseiling pilots can generate buzz and make a brand stand out.
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Integration of Traditional and Digital Advertising — Combining traditional billboard advertising with online videos and social media can enhance brand visibility and reach a wider audience.
Industry Implications
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Airlines — Airlines can leverage creative advertising campaigns to differentiate themselves in a competitive market and increase brand recognition.
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Advertising and Marketing — Companies in the advertising and marketing industry can explore inventive strategies to help their clients capture consumer attention and drive brand awareness.
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Outdoor Advertising — The outdoor advertising industry can benefit from innovative techniques like abseiling pilots to create memorable and impactful campaigns for their clients.
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