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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,418 more

Comedic Seniority

The allure of relaxation prompts greater consumer acceptance of aging

Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
9 Featured, 74 Examples:
433,382 Total Clicks
Date Range:
Apr 12 — Jan 15

Featured Examples

Divine Sunroof Ads
Divine Sunroof Ads
These Peugeot Sunroof Ads Play Out Miraculous Scenarious
These humorous ads promoting the Peugeot sunroof for certain car models highlight unlikely situations with beams of halo-like light coming from above. The ads communicate that “God is watching,&... MORE
play_circle_filled Extreme Zombie Grannies
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
Zonajobs, an organization that helps people looking for jobs, created a comical commercial that shows a granny repeatedly killed in extreme scenarios. Zonajobs humorously created this video that&#... MORE
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
The Taco Bell Crunchwrap commercial may focus on one of the latest breakfast offerings from the fast food franchise, yet there is much more going on underneath the hilariously informative dialogue.... MORE
play_circle_filled Guilt-Tripping Granny Ads
Guilt-Tripping Granny Ads
WWF's Granny Call Centre Ad Encourages People to Put on a Sweater
If you got a call from a granny call centre telling you to put on a sweater, how would you say no? That’s the frankly hilarious angle the World Wildlife Fund (WWF) is taking in their campaign... MORE
Glamorized Granny Galore Commercials
Glamorized Granny Galore Commercials
Ethel's Brew Advertises Its Beer with Surprising Humor
This hilarious commercial by Ethel’s Brew shows a tale of how one man started to brew his own beer, which eventually leads to the life of a filthy rich, partying grandma. The commercial... MORE
play_circle_filled World-Exploring Furniture Commercials
World-Exploring Furniture Commercials
The 'Start Something New' IKEA Ad Tells an Inspiring Story
This IKEA ad tells an adorable story without words. The commercial is called ‘Start Something New’ and features an elderly man who follows the same routine every day. The man walks to... MORE
Precious Grandmother Macaroni Videos
Precious Grandmother Macaroni Videos
The KRAFT Mac & Cheese Frankie & Dottie Campaign is Precious
The best way to celebrate a 75th anniversary is to enjoy it with others that have enjoyed your presence for 75 years and that’s the secret behind this amazing ‘KRAFT Mac & Cheese Frankie &... MORE
play_circle_filled Elderly Lip-Synch Videos
Elderly Lip-Synch Videos
This Video Features Retirees Lip-Synching to Pharrell
If this video of retirees’ lip-synching Pharrell’s ‘Happy’ doesn’t put a smile on your face, then you have a cold, cold heart made of stone. A New Zealand retirement... MORE
play_circle_filled Elderly Pizza Marketing
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
This Pizza Hut Old World ad is both humorous and incredibly authentic. The marketing campaign is captured in Italy and features an elderly cast who give their two cents on the fast food brand’... MORE

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