It might be puzzling to see seniors on their knees searching for something (that simple act is like climbing mount everest for elders), but the Hotwheel Vintage Collection campaign is clearly making a nostalgic reference. As kids, it's common to lose precious toys in the nooks and crannies of a house. This campaign references this occurrence while taking into account the collection it is promoting.
Conceived and executed by Ogilvy & Mather, an ad agency based in Mumbai, India, the Hotwheel Vintage Collection campaign was art directed by Pratheeb Ravi, Vinit Sanghvi and Swaroop Sankar with creative direction by Sukesh Kumar Nayak. It revolves around three old men trying to find their precious cars, which will clearly be ones that are part of the vintage collection. Fun and sentimental, it will have people sighing in no time.