Portability is taken a step further for consumers eating lunch at their desks
Implications - Today's consumer is hard-pressed for time and thus, lunch is often eaten at a desk. Thus a demand for pieces that push portability to new levels can be observed. Making the entire dining process more desktop friendly, this wave of chaotic dining speaks to a consumer desire to enjoy small pleasures without sacrificing routine.
Trend Themes
1. Desktop Cooking - Consumer demand for pieces that push portability to new levels to enjoy small pleasures without sacrificing routine creates disruptive innovation opportunities in portable cooking appliances that allow users to cook meals on their desks.
2. Office-friendly Food Warmers - The rise of hi-tech food warmers that can be powered by computers create disruptive innovation opportunities for businesses specializing in easy-to-use, on-the-desk appliances that keep food warm and fresh.
3. Portable Cooking Tools - The desire for portable and reusable utensils creates disruptive innovation opportunities for businesses developing eco-friendly, compact tools for on-the-go eating.
Industry Implications
1. Kitchen Appliances - Business professionals in the kitchen appliances industry must innovate to create more portable, compact, and on-the-go products that suit the needs of busy consumers and offer a unique advantage.
2. Food and Beverage - Business professionals in the food and beverage industry must adapt to changing consumer behaviors regarding mealtime habits and develop new products that cater to busy consumers' needs for convenience and portability.
3. Sustainability - Business professionals specializing in sustainability must look for innovative methods to reduce waste and develop eco-friendly tools for on-the-go eating.
