Category
Lifestyle
Assisted Choices
Trend cluster
Category
Widespread
Workout
Innovations that push for constant exercise fight against sedentary lifestyles.
4.0
Trend score
Trend
What is the Widespread Workout trend?
Widespread Workout: Longer work hours paired with heightened participation in sedentary activities is making exercise for the average consumer more difficult than ever, which is where solutions that make use of breaks, time on the couch and while commuting are being praised as a revolutionary way to satisfy desire for fitness. Increased anxiety from overly Photoshopped marketing is maintaining demand for a thin physique, which isn't usually conducive to the modern digital lifestyle. Heightened demand for multifunctional devices help to soothe this woe while still maintaining efficiency levels amid overworked consumers.
Trend themes
Themes within the Widespread Workout trend
Three behaviours holding the trend together01
Innovative Office Workout Solutions
As the work week grows longer and more sedentary, innovative workout solutions are being created to cater to health-minded consumers.
02
Multifunctional Devices for the Digital Lifestyle
Consumers are demanding devices that can help them maintain a healthy lifestyle and increase efficiency at the same time.
03
Active Sitting Solutions
As research reveals the negative impacts of sitting all day, furniture solutions that promote active sitting are becoming increasingly popular.
Industry implications
What the Widespread Workout trend means for industry
Where the trend changes the playbookFor
Health and Fitness
The health and fitness industry will continue to innovate to provide consumers with more efficient and technology-driven workout solutions.
For
Technology
Multifunctional devices for the digital lifestyle are becoming increasingly popular, creating opportunities for technological innovation that promotes both health and efficiency.
For
Furniture and Design
With increased attention to the negative impacts of extended sedentary periods, the furniture industry has an opportunity to create innovative designs that promote active sitting and better posture.
Trend signals
Trend signals for Widespread Workout
Trend score 4.0 out of 10, from popularity 53%, activity 59%, freshness 8%.
Popularity53%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Widespread Workout trend
6 featured examples from Feb 26, 2013 to Jan 14, 2014CategoryLifestyle
Leg-Toning Mobility Machines
The Me-Mover Lets You Workout as You Zip Through the City
Design and produce personal mobility machines for fitness enthusiasts who want to integrate exercise into their daily commute.
CategoryLifestyle
Workout-Friendly Couches
Designer Tobias Fränzel Lets you Relax and Workout at the Same Time
The concept of workout-friendly couches paves the way for disruptive innovation in the home furnishing industry, where designers can explore flexible designs that combine comfort…
CategoryLifestyle
Exercise Office Seating
The Wellness Ball is a Masterclass in Office Ergonomics
Disruptive innovation opportunity: Design and produce ergonomic furniture solutions that prioritize health and well-being in the workplace.
CategoryLifestyle
Workout Office Chairs
This Office Gym is the Perfect Way to Work While Working Out
Integrate exercise machines into ergonomic office chairs to promote fitness while working
CategoryArt & Design
Posture-Improving Stools
The Turnstone Buoy Strengthens the Core and Straightens Backs
Opportunity for furniture manufacturers to develop and market innovative ergonomic solutions like the Turnstone Buoy stool to meet the demand for active sitting.
CategoryLifestyle
Core Muscle-Strenghtening Chairs
These Chairs Offer a Workout While on the Job
Disruptive potential to introduce fitness ball chairs as a new category of office seating.
