Innovations that push for constant exercise fight against sedentary lifestyles
Implications - Longer work hours paired with heightened participation in sedentary activities is making exercise for the average consumer more difficult than ever, which is where solutions that make use of breaks, time on the couch and while commuting are being praised as a revolutionary way to satisfy desire for fitness. Increased anxiety from overly Photoshopped marketing is maintaining demand for a thin physique, which isn't usually conducive to the modern digital lifestyle. Heightened demand for multifunctional devices help to soothe this woe while still maintaining efficiency levels amid overworked consumers.
Trend Themes
1. Innovative Office Workout Solutions - As the work week grows longer and more sedentary, innovative workout solutions are being created to cater to health-minded consumers.
2. Multifunctional Devices for the Digital Lifestyle - Consumers are demanding devices that can help them maintain a healthy lifestyle and increase efficiency at the same time.
3. Active Sitting Solutions - As research reveals the negative impacts of sitting all day, furniture solutions that promote active sitting are becoming increasingly popular.
Industry Implications
1. Health and Fitness - The health and fitness industry will continue to innovate to provide consumers with more efficient and technology-driven workout solutions.
2. Technology - Multifunctional devices for the digital lifestyle are becoming increasingly popular, creating opportunities for technological innovation that promotes both health and efficiency.
3. Furniture and Design - With increased attention to the negative impacts of extended sedentary periods, the furniture industry has an opportunity to create innovative designs that promote active sitting and better posture.
