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Embellished Routine

Brands augment everyday tasks to be special for enhanced consumer acceptance

Implications - The average consumer lifestyle is often considered anything but glamorous, but a resonating shift towards embellished activities like entertaining guests or eating dinner is creating a much more personal bond with consumers by creating an environment where anything can be considered extraordinary. In a society that's shrouded in routine, this form of glamorization creates a more realistic environment for consumers to begin relating to brands and each other on terms that are built on a basis of understanding and acceptance rather than aspiration.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
594,664 Total Clicks
Date Range:
Apr 13 — Mar 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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