Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
Health
Health-improving apparel provides a convenient source of well-being.
4.8
Trend score
Trend
What is the Wearable Health trend?
Wearable Health: With adhering to diets and exercise rituals often becoming too strenuous and tiresome to the busy adult consumer, efforts to incorporate health-related benefits into everyday activities is becoming more prevalent. Clothing pieces that provide therapy or protect against irritants offer consumers convenient ways to increase their quality of life, combining everyday wardrobes with the need for more practical ways to improve health while on-the-go.
Trend themes
Themes within the Wearable Health trend
Three behaviours holding the trend together01
Health-Improving Apparel
Many consumers are looking for health and wellness benefits in everyday activities, driving a trend towards clothing with physical therapy or protection from environmental and irritant-related harms.
02
Smart Athletic Apparel
Athletic apparel with embedded sensors, real-time tracking, and monitoring features is an emerging trend enabling athletes to train more strategically and effectively.
03
Anti-Germ Fashion
The trend towards discreet anti-bacterial garments that protect wearers from germs and other environmental pathogens is on the rise in response to consumer health concerns.
Industry implications
What the Wearable Health trend means for industry
Where the trend changes the playbookFor
Sportswear Industry
Business professionals in the sportswear industry should explore innovative ways to incorporate technology, advanced materials, and science-based design to improve athletic performance and comfort.
For
Fashion Industry
Fashion industry professionals should keep up with the latest trends in health-conscious, anti-germ, and smart apparel to capitalize on growing consumer demand for practical and functional clothing options.
For
Health and Wellness Industry
Companies in the health and wellness industry should consider collaborations with fashion and sportswear brands to develop new products aimed at enhancing personal health, wellness, and fitness.
Trend signals
Trend signals for Wearable Health
Trend score 4.8 out of 10, from popularity 68%, activity 69%, freshness 8%.
Popularity68%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wearable Health trend
8 featured examples from Jan 8, 2013 to Oct 8, 2015CategoryLifestyle
Fashionable Workout Wear
The Newest Nike Fashion Collection is Designed to Get You Motivated
Retailers in the sportswear industry can capitalize on the demand for stylish and functional workout wear by offering innovative designs and motivational apparel.
CategoryLifestyle
Amazing Armored Garments
The Base Impact Jersey Affords Lightweight Warmth and Injury Protection
The sports apparel industry can capitalize on the trend of developing armored garments for extreme sports enthusiasts.
CategoryLifestyle
Weather-Combative Sportswear
The Nike x Undercover Gyakusou S/S 2013 Lookbook Runs Freely
Opportunity for sportswear manufacturers to develop climate-adaptable apparel that enhances athletic performance and comfort.
CategoryUnique
Covert Commuter Germ Defenders
This Anti-Germ Clothing Will Help Commuters Avoid Sickness
The textile industry can capitalize on the growing trend of germ-conscious consumers by incorporating anti-bacterial layers into their products.
CategoryFashion
Posture-Correcting Undergarments
The Percko Shirt Offers Back Support and Proper Posture Reminders
The fashion industry will need to address the trend towards health-focused and tech-enabled clothing solutions that cater to an increasingly health-conscious consumer base.
CategoryLifestyle
Thermal Image Athletic Apparel
This High-Tech Athletic Apparel is Hot
The sports apparel industry can incorporate color-changing technology to enhance the performance and user experience of their products.
CategoryLifestyle
Posture-Correcting Tees
The Up T-Shirt Prevents Slouching Through Patented Elastic Band Patterns
The fashion industry can explore the use of elastic band technology to develop clothing with better support and improved posture for users.
CategoryFashion
Health-Tracking Designer Shirts
This Ralph Lauren Shirt Tracks Workout Progress and Health
Fashion brands can explore the incorporation of wearable technology into their designs to appeal to tech-savvy consumers.
