Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brazen
Home-Cooked
A surprising element is added to unexpected places in home-cooked cuisine.
2.3
Trend score
Trend
What is the Brazen Home-Cooked trend?
Brazen Home-Cooked: The credit crunch caused more and more consumers to opt for at-home cuisine in favor of restaurant meals. Now, consumers are growing bored with the tried and tested flavors of traditional homecooked meals, instead opting for combinations of staples found in the standard kitchen. This brazen attitude toward comfort food thus allows a means of expression and experimentation that doesn't stray too far from the familiar.
Trend themes
Themes within the Brazen Home-Cooked trend
Three behaviours holding the trend together01
Experimental Home Cooking
Consumers are opting for new and unique flavor combinations in traditional home-cooked meals
02
Cross-Cultural Fusion
Merging cultural and taste differences to create new and delicious food experiences
03
Innovative Ingredients
Incorporating unconventional ingredients to create unexpected flavor combinations in popular dishes
Industry implications
What the Brazen Home-Cooked trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Exploring new and unique recipes and flavor combinations is necessary for staying ahead in this industry
For
Hospitality
Innovative and unique dishes can differentiate a restaurant from its competition in the highly competitive hospitality space
For
Consumer Goods
Experimenting with new food products could open new markets and niches within the consumer goods market
Trend signals
Trend signals for Brazen Home-Cooked
Trend score 2.3 out of 10, from popularity 34%, activity 26%, freshness 8%.
Popularity34%
Activity26%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Brazen Home-Cooked trend
5 featured examples from Oct 14, 2013 to Feb 24, 2014CategoryLifestyle
Nacho Chip Chicken Recipes
These Doritos Chicken Strips Will be a Fan Favorite for Party Snacks
The food and beverage industry could potentially benefit from the creation of Doritos-infused recipes and DIY snack mixes.
CategoryLifestyle
Latke Burgers
Celebrate the Thanksgiving Hannukah Hybrid Holiday with a Frankenstein-esque Burger
The food and beverage industry can explore the opportunity to create innovative, holiday-themed menu items like the latke burger.
CategoryLifestyle
Cereal-Infused Sandwiches
This Cheerios Sandwich Puts the Breakfast Cereal in a New Form
Opportunity for food manufacturers and restaurants to introduce innovative cereal-infused products and menu items, appealing to adventurous eaters.
CategoryLifestyle
Canned Pasta-Infused Desserts
These SpaghettiOs Cupcakes Would Qualify as Dessert for Dinner
The food and beverage industry can experiment with unconventional flavor profiles and incorporate nostalgic ingredients to create novel dessert offerings.
CategoryLifestyle
Cheesy Macaroni Pancakes
This Mac and Cheese Pancakes Recipe Will Win Any Brinner Throwdown
In the food and beverage industry, there is an opportunity to create new menu items that feature comfort food fusion, brinner dishes, and alternative pancake recipes that appeal t…
