Category
Lifestyle
Serial Snacking
Trend cluster
Category
Portion Control
Enabled
Families look to limit overconsumption as obesity becomes a concern.
4.8
Trend score
Trend
What is the Portion Control Enabled trend?
Portion Control Enabled: Consumers are more proactive about their family's health and are looking to integrate tools into their household that allow them to track, limit and control the consumption of food. While diet has been a growing focus in the past, the portion sizes of QSR chains, cafes and CPG products will also be of growing concern in the future.
Trend themes
Themes within the Portion Control Enabled trend
Three behaviours holding the trend together01
Portion Control
Consumers are more proactive about their family's health and are looking to integrate tools into their household that allow them to track, limit and control the consumption of food.
02
Smart Dishware
Innovative dishware products that use technology to measure and facilitate portion control.
03
Nutritional Analysis Tools
High-tech devices that can scan, analyze, and track the nutritional content of food items.
Industry implications
What the Portion Control Enabled trend means for industry
Where the trend changes the playbookFor
Consumer Goods
The product line for these trends can be marketable in the consumer goods industry.
For
Healthcare
Healthcare industry can apply these trends to help people with health-related issues specifically targeted to controlling the food intake.
For
Food Industry
The food industry has a great opportunity to offer portion-controlled food items for diet-conscious consumers that can be served or consumed directly.
Trend signals
Trend signals for Portion Control Enabled
Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%.
Popularity69%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Portion Control Enabled trend
9 featured examples from Apr 26, 2013 to Oct 26, 2015CategoryLifestyle
Spread-Rationing Contraptions
The Butter Boss Dispenses Measured Proportions for Healthier Meals
The Butter Boss falls within the kitchenware industry, offering a unique solution to portion control and food dispensing.
CategoryArt & Design
Weight-Loss Dishware
HALVED Dinnerware Forces People to Eat a Lot Less
The health and wellness industry can benefit from the HALVED Dinnerware by offering it as a tool for portion control and promoting a balanced diet.
CategoryLifestyle
Hi-Tech Health-Promoting Plates
My Diet Plate Facilitates Portion Control for Individual People
Disruptive innovation in the healthcare industry by leveraging technology to provide personalized nutrition and wellness solutions.
CategoryLifestyle
Hi-Tech Nutritional Scanners
The Proscan Can Examine Any Food in Seconds to Calculate Calories
The Proscan scanner's capabilities align with the health and wellness industry, providing potential for integrating nutritional analysis technology into fitness apps, meal plannin…
CategoryArt & Design
Blunt Portion Control Plates
This Ceramic Dishware Piece Reminds Eaters to Think of Food Size
The use of blunt portion control plates can be leveraged in the diet and nutrition industry to help individuals manage their food portions and improve their eating habits.
CategoryLifestyle
Meal-Tracking Plates
SmartPlate Tracks and Analyzes The Food Placed on It
SmartPlate's AI and weight sensor technology could potentially disrupt the fitness tracking industry by providing automated and accurate tracking of food intake, potentially integ…
CategoryArt & Design
Portion Controlling Bowls
This Elegant Wooden Bowl Encourages Healthy Homemade Meals
The kitchenware industry can tap into the demand for portion controlling bowls to create a range of innovative and practical products.
CategoryLifestyle
Portion Control Lunch Containers
The Precise Portions Travel Pack is Aimed at Those with Diabetes
The health and wellness industry can benefit from disruptive innovations in portion control, carbohydrate management, and meal planning to offer effective solutions for individual…
CategoryArt & Design
Sugary Snack Lock Boxes
The Kitchen Safe is a Timed Lock Box That Stores Unhealthy Snacks
The Kitchen Safe is a prime example of innovation within the kitchen and home goods industry, as it addresses the need for healthy snacking options in households.
